Server-side vs client-side tracking for touchpoint integrity
The reliability problem Client-side trackers miss events for predictable reasons: users block scripts, pages unload before beacons send, and …
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The reliability problem Client-side trackers miss events for predictable reasons: users block scripts, pages unload before beacons send, and …
Why a taxonomy matters Lead source accuracy depends on consistent naming. Without a taxonomy, one team may use utm_medium=social, another …
Background A mid-sized consumer brand in the lifestyle sector faced increasing pressure to justify marketing spend in a crowded online …
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